Education

Pam Daly has built a national reputation for developing innovative brand strategy for education entities across the nation. She is most recognized for her work in the Metropolitan Nashville Public School District and the design and development of a brand strategy to support the wall-to-wall Career Academy High School Reform: The Academies of Nashville.  

This work was nationally recognized as best practice from the US Department of  education and Arnie Duncan as well as by President Obama during a nationally televised visit. Ford Next Generation Learning (FNGL) named Metro Nashville as a FNGL Community and Hub.

Sponsorship and Strategic Alliance

DK Brand Strategy assists clients in defining their sponsorship marketing strategies, as well as finding mutually beneficial partnerships for sharing complementary brand attributes and consumer targets.

We are recognized as experts in the valuation of assets. Asset valuation is the essential first step in the creation of any effective sponsorship proposal that delivers true value. DK Brand Strategy supplies the expertise and works in conjunction with your staff to deliver a sponsorship platform that generates revenue.

Strategic Alliances provide the opportunity to extend messaging channels that create millions of additional consumer impressions at no charge. We develop new avenues for revenue that can extend marketing budgets, fund new programming or offset expenditures.

How We're Different

From an Agency

You should know up front that we are not an advertising agency. We are very, very creative, but we don’t DO creative, if that makes sense. We really don’t know how to use InDesign or anything like it. That’s not what we do.

We do Brand Strategy

We outsource creative. And boy, do we have a fabulous arsenal of creative types in our Rolodex! Once your BrandTrek is in the brand architecture stage, we’ll introduce you to some of them or work with your existing suppliers to ensure delivery of on-target creative that effectively communicates your brand promise.

Oh, by the way, we don’t mark up any outside services, including creative. We pass that cost directly to you with no markups or hidden fees.

From Typical Vendors

You may find it shocking that we want to teach you how to do what we do so you don’t have to pay us long-term to sustain your brand. Certainly, you can pay us for as long as you’d like, but our philosophy is “educate and exit.”

We’ll guide you through your initial BrandTrek™, and when we reach the end, you’ll have to knowledge and resources to continue to build your brand.

What’s more, our policy of outsourcing creative and other services prevents the retention of assets you may never use. You pay us for our ideas and the time we spend working on your business. That’s it. No mark ups and no hidden fees, as they say. This “efficiency of spending” is a hallmark of the service DK Brand Strategy provides.

From Other Strategists

In order to complete your BrandTrek successfully, we have to get to know your business, and we mean REALLY get to know your business—the good, the bad, and the unmentionable. We’ll unzip your backpack and take a look at what’s in there—lucky rabbit’s foot, extra pair of undies, Swiss Army knife, picture of Mom, dirty laundry, everything. Because that’s who you are. Sure, the label on your backpack may communicate its sturdiness and reputation for quality, but it’s the gear inside that’s going to get you where you’re going.

We don’t just work with your management team or your marketing department because your brand is not limited to those areas. Your brand is communicated by your entire staff, affected by your business partners and vendors, and interpreted by your customers, so from the very beginning of your BrandTrek, we’ll involve all aspects of your business.