The Challenge:

Introduce a new Community Bank, while reinforcing and demonstrating their positioning line: Clearly Better.

DK’s Role:

Developed and implemented a grand opening strategy utilizing a Zero‑Based Marketing program. By focusing on community relationships, we created many unique, grassroots promotions that demonstrated the character of the bank.

Results:

The promotions and community activity during the grand opening month resulted in over $2.3 million in new consumer deposits and investments. The grand opening day alone drew more than 500 people from the community.